Product configurators, from the first idea to the order

Pokaz Studio builds 3D product configurators from start to finish. We plan it with you, model your products, build the configurator and connect it to how you sell: an order by email, a checkout of its own or the store you already run.

Kanapa · From the two-seat sofa to a left corner and a right chaise, then Fell wool in Tide and Russet, the estimate followingLouver · The real wood Venetian close up: Chalk to Dark Walnut, 63 mm slats tilted down, 38 mm tapes in Rice paper, the Crown valance and a motor, PLN 4,298 to 6,144, 1:45 pm, winter

Recorded in Kanapa and Louver, the concept configurators we built for sofas and blinds. Both run live in your browser.

What a configurator lets your customers do

A good configurator is more than a 3D view. It holds your range, your rules and your prices, so customers can put together exactly what they want and see what it costs. Each clip is a real one we built.

  • Kanapa · The two-seat sofa from chenille to bouclé, then wool, the price following

    Try every option

    Materials, colours, sizes and parts, each shown on the product the moment it is picked. Customers see every mix you sell, not just the few you photographed.

  • Kanapa · Arranging the blocks on the grid, a seat added behind the sofa

    Build it from parts

    For modular products, customers put the pieces together themselves. Your rules decide what fits where, so every design they make is one you can build.

  • Louver · Start configuring: a linen roller in Clay with a motor, a 180 × 160 cm window typed in, the summary at PLN 4,569

    See the price as it changes

    Every choice updates the price, from a simple price list to grids by size with surcharges. Customers know the cost before they ask.

  • Kanapa · Start configuring: a right corner sofa, Grain linen in Ash, a soft fill, then the summary and the quote, PLN 29,900

    Be guided, one question at a time

    A step-by-step mode asks one question at a time and shows each answer in 3D. At the end, a summary lists every choice and its price, ready to order.

  • Louver · Venetian, sheer vertical, clay roller, pleated, day and night, 1:45 pm, winter

    See it where it belongs

    Show the product in a setting that matters for it: a room, a shop floor, a garden or a plain studio. The light shows each material as it really is.

  • Kanapa · Pressing the seat of the two-seat sofa, close up

    Come close and try it

    Zoom in on the weave, the seams or the finish. Open it, fold it, turn it or press it, the way a customer would in a showroom.

Everything from the first idea to the order

You don’t need to hire a 3D studio, a designer and a developer and make them work together. We take the whole project, from deciding what to offer to the moment an order reaches you.

  1. Planning

    We work out with you which options to offer, the rules between them and how the price adds up. Then we design how the configurator leads a customer from the first choice to the order.

  2. Your products in 3D

    We model your products and materials so they look real and load fast. We start from your CAD files, or from drawings, photos and samples. Products made of repeating parts we generate in code from your catalog data.

  3. The configurator

    The 3D view, the controls, the guided steps and the live price, designed for your brand. It runs in the browser on phones, tablets and laptops, with no app to install.

  4. Your range as data

    Products, options, rules and prices live in a catalog, not in code. A new collection, a price change or a second brand is a data change on the same build.

  5. Launch and care

    We launch it, watch how customers use it and keep improving it. New products and prices join as your range grows.

Where the order goes

The last step fits the way you sell. Pick one, or combine them.

  • An order by email

    The configuration, its price and the customer’s details reach your inbox, and the customer gets a copy. Your team confirms it as they do today.

  • A checkout of its own

    Customers pay right in the configurator, by card or bank transfer, and you receive a paid order. No online store needed.

  • Your store

    The configured product goes into your Shopify, WooCommerce or headless cart with its exact configuration and price, then through the checkout you already have.

Configurators we’ve built

Each product sells on something different, so we build each configurator around its product. Read how we made these two, or try them live.

  • Concept project · Window blinds

    Louver: change the blind, watch the room change

    We built Louver to show what a configurator can do for a premium blinds brand. A calm living room, lit by a sun that moves through the day. Pick a blind and the light in the whole room changes with it.

    • Five blind types
    • A sun that keeps time
    • Three views outside
    • A live price
  • Concept project · Modular sofas

    Kanapa: build the sofa, then come close

    We built Kanapa to show what a configurator can do for a premium furniture brand. A modular sofa in a white photo studio. Build it, dress it in one of six fabrics and press the cushions.

    • Nine layouts and a free grid
    • Six fabrics, up close
    • Cushions that give
    • A live price

For any product with options

If your customers choose between options and the price depends on them, a configurator can sell it. A few of the products it fits:

  • Furniture

    Modules, fabrics, legs and sizes, with rules for what fits together.

  • Kitchens and wardrobes

    Fronts, worktops, handles and interiors, laid out to the customer’s wall.

  • Windows, doors and blinds

    Frames, glazing, handles and fabrics, sized to the opening.

  • Lighting

    Shades, finishes and lengths, switched on to show the glow.

  • Garden and outdoor

    Pergolas, saunas, sheds, gates and fences, sized to the plot.

  • Bikes and sports gear

    Frames, wheels, parts and colours, the price adding up as you go.

  • Jewellery and watches

    Metals, stones, straps and engraving, close enough to see the detail.

  • Machines and equipment

    Models, attachments and options, with a spec your sales team can quote from.

  • Vehicles and trailers

    Bodies, colours, wheels and fittings, seen from every side.

Making something else? Tell us about it

How a project runs

Five steps from the first call to launch. At each one we say what we need from you, so nothing waits.

  1. Discovery

    We learn your range, your customers and how you sell. Together we plan the options, the rules and the prices, and agree what the configurator must do and what it can leave out.

    From you

    Your product range, how you price it, your brand guidelines and one person who can answer questions.

  2. Your products in 3D

    We model every product and material from what you have, CAD or samples, and agree the look on a first model before we do the rest. Then we design the scene they are shown in.

    From you

    Your product data and prices, CAD files if you have them, otherwise drawings and photos, and samples of your materials.

  3. Configurator build

    We build the 3D view, the controls and the price. You get a working link early and watch it grow.

    From you

    Feedback on each preview, and sign-off on the look and the words.

  4. The order

    We connect the last step: an order by email, a checkout of its own or your store. Then we test every path, from a first choice to a finished order.

    From you

    Where orders should go, access to your store or payment account, and a staging copy if you have one.

  5. Launch and iteration

    We launch it, tuned for the phones, tablets and laptops your customers use, and watch how they use it. Then we refine it and add products as your range grows.

    From you

    A launch date that suits you, and new products or prices when they change.

Every project is scoped individually

We don’t sell packages, and we don’t guess at prices. The size of a project comes down to a few things. We go through them with you before we quote.

Your range
How many product types, materials, colours and options, and the rules between them.
The 3D models
How many products and materials, and what we start from.
The scene
A plain studio or a real setting, one view or several, and how close the camera gets.
Pricing
A simple price list, or full made‑to‑measure price grids with surcharges.
The order
An email, a checkout of its own or your store’s cart, and on which platform.
Markets
Languages, currencies and units, such as centimetres or inches.

It starts with a call about your product

  1. Tell us about your product

    A few lines in the form: what you make, where you sell it and what customers should be able to choose.

  2. A discovery call

    We go through your range, your prices and how you sell, and sketch what your configurator could do.

  3. Your proposal

    In writing: a fixed scope, its price and a dated plan for each step. No obligation.

Questions worth asking

If yours isn’t here, ask it in your message. We answer every one.

Can you build a configurator for our product?

Almost certainly. If your customers choose between options and the price depends on them, it can have a configurator, whether it is a sofa, a pergola, a bike or a machine. Tell us what you make, and we will say in the first call what it would take.

How long does a project take?

It follows the size of your range, the products we model and how deep the store link goes. The 3D models and your pricing rules usually take the most time. You see a working preview early, and your written proposal gives a dated plan for every step before any work starts.

What does it cost?

Every project is scoped individually, so there is no price list. After a call we send a written proposal with a fixed scope and its price. Tell us your budget in the first call and we’ll say plainly what fits.

Will it work with our store?

Yes. We integrate with Shopify, WooCommerce and headless stacks; if you run something else, we look at it in the first call. The configurator sits on a product page or on a page of its own, and your checkout stays the one your customers already know.

We don’t sell online. Can we still have one?

Yes. The configurator can send each order by email to your team, with a copy to the customer, or take the payment itself, with no online store behind it. Your team then confirms the order the way it does today.

Does it work on phones?

Yes, and smoothly. Phones are part of every round, not a last check: you open each preview on your own phone as it grows.

Will it slow down our store?

No. The 3D scene loads only on the page that uses it, when a shopper opens that page, so the rest of your store stays as fast as it is today. Models and textures are sized for each device. When nothing moves, the scene stops drawing, so an open tab costs almost nothing.

Who makes the 3D models?

We do, from your CAD files, drawings, photos or samples. You approve the first model before we build the rest.

Can one configurator cover several product lines or brands?

Yes. Products, materials, colours and prices live in a catalog kept apart from the 3D scene. A new collection is a data change, and each brand you sell under can get its own look on the same build.

Can we start with one product line?

Yes, and it is a good way to start. You see how your shoppers use it, and later lines join the same build instead of starting a new one.

Who looks after it after launch?

We do. Care after launch covers fixes, browser updates, new products and seasonal changes, and the proposal sets it out. Because the catalog is data, most product and price changes are quick.

Who owns the configurator?

Ownership and licensing are set out in the proposal, in plain words, before any work starts.

What do you need from us to start?

A few lines about your products, a link to your store and what you want shoppers to be able to do. That is enough for a first call.

Do you work with companies outside Poland?

Yes. We work remotely, in English or Polish, on Central European Time.

Who’s behind Pokaz Studio

I’m Przemysław Rakowski, a Full Stack Developer with eight years of experience, most of it in e‑commerce.

I’ve built headless storefronts in React, Sanity and Shopify for large brands, Shopify theme storefronts, and integrations with Shopify, BigCommerce, Wix, Squarespace, Commercetools and other platforms.

Pokaz Studio brings that store work to 3D. When you write, your message comes to me.

More about me at przemyslawrakow.ski (opens in a new tab)

Pokaz Studio, with one dot, reads “Pokaż swój produkt”: show your product.

“Pokaz” is Polish for a show. Add one dot and it becomes “pokaż”, a call to show. Pokaż swój produkt: show your product. That is the whole idea.

Tell us about your product

A few lines are enough: what you make, where you sell it and what you’d like shoppers to see. No brief needed.

What happens after you write

  1. We reply. Within a few working days, with a short answer and any questions we have.

  2. We talk. A call about your range, your store and what you want shoppers to be able to do.

  3. You get a proposal. In writing: the scope, the price and a dated plan. No obligation.

Prefer email? Write to contact@pokaz.studio

All fields are required unless marked optional.

We reply to this address.

So we can see your range.

What you make, where you sell it and what you’d like shoppers to see. A few lines are enough.

We use your details to reply to you and, if you ask, to prepare a proposal. Cloudflare Turnstile checks that a person sent the form. Read the privacy notice.